High-End Fashion Giant Gucci Now Accepts ApeCoin (APE)

Company

GETBLOCK

August 8, 2022

3 min read

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Earlier this week, Gucci announced that it had become the first luxury giant to start accepting BAYC’s ApeCoin (APE) as a payment method, the decision intended to increase further utility of cryptocurrency.

BitPay, an American-based crypto payment services platform, will provide the necessary infrastructure in order to perform fast and secure transactions in APE.

Gucci’s high-intensity interest in Web3

The Florence-based fashion giant has been showcasing heavy interest in prosperous Web3 technology. In Q1 2022, Gucci came out with its own “SUPERGUCCI” NFT collection in partnership with vinyl toy brand SUPERPLASTIC and a more high-end “Gucci Grail” NFT project.

APE has been added to the list of 12 other digital assets supported by Gucci. The exciting news was tweeted out by the official ApeCoin community page:

Company

GETBLOCK

August 8, 2022

3 min read

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