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Lens is an Ethereum Layer 2 protocol designed specifically to power decentralized social applications by enabling users to own and control their social identities and content through blockchain technology. It leverages the scalability and low fees of L2 solutions to provide seamless social interactions while maintaining data sovereignty and censorship resistance. Lens allows developers to build interoperable social apps where user profiles, followers, and posts are portable across platforms, fostering an open social web.
The benefits of Lens include giving users true ownership of their digital social identity, removing dependence on centralized platforms that can restrict or monetize user data unfairly. It also lowers barriers for developers to create diverse social experiences by providing a modular and composable social graph infrastructure. Additionally, Lens enhances privacy and security by allowing users to control permissions and interactions on their terms without intermediaries.